Road Show on Wheels Delivers Value to T&B Customers
New mobile marketing fleet is ideal way to build strong customer relations
It's a secret the ice cream man discovered years ago. Deliver the goods to your customers instead of waiting for your customers to come to you. And that simple logic is paying dividends for T&B with the recently launched Mobile Solutions marketing campaign.
A fleet of four eye-catching trucks emblazoned with snappy graphics and highresolution photos of T&B electrical and utility products are making their way around the U.S., providing hands-on training for end-user customers. The custom-made trucks — built on a Ford F450 chassis and featuring over 360 horsepower and 450 lbs. torque of raw power — house a variety of electrical and utility products including Color-Keyed® , Homac® , Blackburn® , Sta-Kon® and Ty-Rap® brand products.
The concept and design was a collaboration of various members of T&B's Connectivity & Grounding Marketing group. Once the basic concept was in place, the actual product displays were laid out and assembled by the Mobile Solutions Team — Bill Mauriello, Cory Martin, Cody Talley, Sui Shen and Roger Kuhn — in conjunction with our fabricating company partner, Benchmark. The process took about six months to complete the four trucks.
"The mobile solutions truck is a trade show on wheels," said Bob Caporale, vice president product management and engineering, Electrical. "It's not only an attention grabber but a powerful visual display of our products and a powerful physical representation of our quality and innovation."
Each 30-by-20 foot, 16,000 pound (7,273 kilograms) truck houses 18 product panels that slide in and out and can be tailored to meet the needs of a specific customer. 42-inch, state-of-the-art flat screen TVs showcase training and promotional videos while pull out counter tops allow hands-on product demonstrations.
"If we are visiting a wind farm developer we can customize the product panels that showcase the breadth of T&B products suitable for use in a wind turbine," said Marc Salerno, group director of Connectivity & Grounding for the U.S. Electrical business. "If the next stop is a waste water treatment facility, we can switch the panels and products to fit their unique needs."
"Using the mobile solutions program is an ideal way to introduce customers to the quality, reliability and breadth of T&B's product portfolio — especially if customers are currently using a competitor's product," said Salerno. "It's an up-close, hands-on experience that has proven far more valuable than flipping through catalogs or trying to make a sale over the phone."
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